"Eastbridge helped us realize that the success we were seeing was nothing compared to the opportunity, and then they showed us how to get there. From which distributor types to work with, to how to organize our team all the way through to administrative readiness and messaging to the market…they were indispensable to our efforts. As a result we have achieved over 147% YOY growth in our first quarter of sales since relaunching our efforts. They are and will continue to be an extension of our team"
"Your reports are great. They are the best we've seen in the industry."
"We are doing great. It is amazing how quickly things are ramping up—and so much fun! We owe it all to you.”
“I cannot thank you enough for your guidance and expertise in helping us develop our voluntary business strategy.”
The major voluntary/worksite carriers have come to depend on Eastbridge. Of the top twenty-five insurers, twenty-one are both consulting and research clients.
Marketing is not just a support function for Sales or the Advertising Department. At its best, marketing should be an influencer and shaper of needs at all customer levels as well as part of the proactive development of product to meet those needs.
This report examines the worksite/voluntary marketplace; specifically, annual sales, inforce premium, leading players, product trends, and distribution channels. In addition, the report provides a competitive analysis on 11 of the top voluntary/worksite marketing players. All data has been updated and includes sales figures and other results for year-end 2013.
There's plenty of discussion about private exchanges these days.
Sometimes, payroll deduction for voluntary products isn't an option.
Based on industry trends, Eastbridge coined the term "groupification" more than 15 years ago to describe the underlying direction of the voluntary industry.