Eastbridge Frontline™ Reports

Eastbridge Frontline™ Reports provide timely data on new or breaking topics. Because the facts are often still emerging or are in transition, Frontline™ Reports are brief summaries of the facts as they were when the data was collected. These reports are not available for purchase. In fact, the only way you can get a copy of these valuable reports is by being a member of one of Eastbridge's Information Partner™ programs or by participating in the survey itself. Eastbridge completes approximately four Frontline™ Reports per year.

Current data analytics usage among voluntary carriers is on the rise, according to Eastbridge research.

Over two-thirds of the carriers participating in a recent Eastbridge study indicated they currently use data analytics for at least some portion of their voluntary business or are working towards implementing the process. Of the carriers not currently using or researching a data analytics process, nearly half have plans to begin researching and/or using the capability in the next three to five years. For the majority of these carriers, the ability to better understand and meet customer needs, provide better customer service, and increase persistency are the primary objectives for integrating data analytics into their voluntary business.

The Data Analytics and Voluntary Frontline™ Report offers a better understanding of the usage and inclusion of current data analytics processes by voluntary carriers as well as the future trends for data analytics in the market.

Data Analytics and Voluntary

The purpose of the report is to better understand the current usage and inclusion of data analytics processes by voluntary carriers as well as the future trends for data analytics in the voluntary/worksite market. Carriers can use the information to better assess their data analytics processes and strategies against others active in the market.

Voluntary Wellness Benefits

The purpose of the report is to identify and benchmark the wellness benefits offered with voluntary products and the trends concerning wellness benefits in the voluntary/worksite market. The information provided by the 22 participants enables carriers to assess their offering against others active in the market.

Voluntary Product Development Processes

The objective of this report is to identify and benchmark the product development processes used by carriers in the voluntary/worksite market so that carriers can assess their own development processes against others active in the market.

Voluntary Product Trends

The objective of this report is to is to identify the current product trends in the voluntary/worksite market. This is the eighth survey on voluntary product trends conducted by Eastbridge Consulting Group, Inc.; surveys have been conducted biannually since 2002. Where applicable, comparisons are drawn between this year’s results and those of the past two studies.

Voluntary Lapse Rates

The purpose of this study is to understand if and how carriers currently track voluntary lapse rates, whether at the account level, employee level or both. In addition to general lapse rates, carriers were asked to provide
data regarding account-level lapse rates by group/case size, employee-level lapse rates by product, voluntary lapse-rate trends over the last one to two years, and any company concerns or areas of focus regarding voluntary lapse rates in the next three to five years.

Voluntary/Worksite Marketing: An Executive Perspective

The objective of this report is to summarize the responses from 28 key executives and, where appropriate, note any trends or changes from the last study’s findings. With this information, carriers can fine-tune their own view of the future of worksite marketing and craft their value propositions accordingly.

Social Media and Voluntary

The objective of this report is to evaluate the current use of social media by carriers in the industry as well as any anticipated uses of this marketing tool in the near future. The report also compares the 2009 study findings to the current survey findings, where appropriate. With this data, carriers can compare their current strategy regarding social media against their competitors.

What Voluntary/Worksite Carriers Can Measure

The report was first released in 2005 and was updated again in 2008. This most recent version examines what today’s carriers are tracking/measuring as well as what they would like to measure. It also provides comparisons to the 2005 and 2008 data, where appropriate. Carriers can use this information to compare their own practices to others in the industry and to identify any potential gaps.

Situs State Regulation Practices of Voluntary Carriers

Carriers often ask how others in the voluntary market handle multi-state accounts. The objective of this Frontline Report, Situs State Regulation Practices of Voluntary Carriers, is to examine the current practices of voluntary companies in this area. With this data, companies can compare their own practices to others in the industry.

Defined Contribution: What Are Carriers Currently Doing?

This study examines how voluntary carriers are reacting and adjusting to the defined contribution environment. Specifically, it looks at the carriers’ awareness of their products being offered under a defined contribution approach and any current tracking and administrative capabilities for accounts that use a defined contribution approach. It also examines the carriers’ existing or future tracking capabilities for sales made using this type of benefit funding and potential system changes, concerns or issues carriers have regarding defined contribution funding.

Health Care Reform: Private Exchanges & Voluntary

This report examines voluntary carriers’ current strategy for addressing health care reform; more specifically, product and distribution strategies that will enable them to offer their voluntary products on private health care exchanges. With this information, voluntary carriers can evaluate their current strategies and compare and contrast these to what other key voluntary players are doing to prepare for the new healthcare exchange landscape. Responses were received from 18 different carriers.

 

 

 

For information on our Information Partner™ program or to participate in future Frontline™ Reports, please call (860) 676-9633 or email info@eastbridge.com

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