Voluntary/Worksite Marketing Industry Snapshot and Competitor Profiles

Cost: $2,000; published 2017

Eastbridge’s 2017 Voluntary/Worksite Marketing Industry Snapshot and Competitor Profiles report examines the voluntary marketplace; specifically, sales, inforce premium, and product and distribution trends. In addition, the report provides a competitive analysis of 12 of the top voluntary/worksite marketing players covering such topics as:

  • Business Profile—Corporate structure, years in voluntary/worksite business, financial results/ratings, number of employees in worksite
  • Marketing—Importance of worksite business, percent of overall business, average case size, target markets
  • Distribution—Channels, commissions, enrollment/re-enrollment method
  • Products—Platform, products offered, percentage of business
  • Operations—Administration, service, technology

[Note: All information presented in the report has been updated for 2017; the sales and results data is for year-end 2016.]

View Table of Contents

1. About This Report

2. Definition of Voluntary

3. Methodology

4. Industry Snapshot

A. Annual Sales

B. Inforce Premium

C. Leading Players

D. Product Trends

E. Sales Results by Platform

F. Sales Results by Line of Business

G. Distribution Channels

5. Top Player Profiles

A. About These Profiles

B. Aflac U.S.

C. Allstate Benefits

D. Cigna

E. Colonial Life

F. Guardian Life Insurance Company of America

G. The Hartford

H. Lincoln Financial Group

I. MetLife

J. Prudential

K. Sun Life

L. Transamerica Employee Benefits

M. Unum




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