MarketVision™—The Employee Viewpoint, Breaking it Down by Demographics

Cost: $3,000; published 2015

Eastbridge’s bi-annual MarketVision™—The Employee Viewpoint study tracks the needs, wants and expectations of one of the markets “key stakeholder” groups—employees. The purpose of this segmentation analysis report, MarketVision™—The Employee Viewpoint, Breaking it Down by Demographics is to delve deeper into this year’s MarketVision™ report findings to identify how employee ownership and attitudes vary by different demographic components. Specifically, the report looks at the data by generation, income, occupation and industry. For each category, the report examines:

  • Ownership of products through employer
  • Satisfaction with benefits through employer
  • Voluntary product ownership and reasons for buying
  • Future interest in buying voluntary products
  • Enrollment communication and satisfaction
  • Desired carrier website capabilities

 

View Table of Contents

1. Executive Summary

A. Report Objectives

B. Methodology

C. Key Findings

2. Findings by Generation

A. Introduction

B. Ownership of Products through the Employer

C. Satisfaction with Benefits through the Employer

D. Voluntary Product Ownership

E. Types of Voluntary Products Owned

F. Number of Voluntary Products Owned

G. Reasons for Buying

H. Interest in Buying

I. Enrollment Communications

J. Enrollment Satisfaction

K. Insurance Carrier Website Capabilities

L. Summary

3. Findings by Income

A. Introduction

B. Ownership of Products through the Employer

C. Satisfaction with Benefits through the Employer

D. Voluntary Product Ownership

E. Types of Voluntary Products Owned

F. Number of Voluntary Products Owned

G. Reasons for Buying

H. Interest in Buying

I. Enrollment Communications

J. Enrollment Satisfaction

K. Insurance Carrier Website Capabilities

L. Summary

4. Findings by Occupation

A. Introduction

B. Ownership of Products through the Employer

C. Satisfaction with Benefits through the Employer

D. Voluntary Product Ownership

E. Types of Voluntary Products Owned

F. Number of Voluntary Products Owned

G. Reasons for Buying

H. Interest in Buying by Generation

I. Enrollment Communications

J. Enrollment Satisfaction

K. Insurance Carrier Website Capabilities

L. Summary

5. Findings by Industry

A. Introduction

B. Ownership of Products through the Employer

C. Satisfaction with Benefits through the Employer

D. Voluntary Product Ownership

E. Types of Voluntary Products Owned

F. Number of Voluntary Products Owned

G. Reasons for Buying

H. Interest in Buying by Generation

I. Enrollment Communications

J. Enrollment Satisfaction

K. Insurance Carrier Website Capabilities

L. Summary


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