Press Release Archives

• 2006

• 2005

Eastbridge Study Finds Employee
Benefit Brokers Lead in Worksite Sales

AVON, CONNECTICUT, USA (July 25, 2006)

According to Eastbridge Consulting Group’s seventh annual U.S. Worksite Study, employee benefit brokers again claimed the largest percentage of worksite sales in 2005 of any single producer segment. This is the third year in a row for this segment to increase its share of total sales. The following chart shows the share of sales for each segment:

“In addition to seeing their share of sales increase, the employee benefit broker segment saw a 21 percent increase in total sales from 2004 to 2005,” says Bonnie Brazzell, vice president, Eastbridge. Most other segments remained fairly stable.

“We are seeing more sales from those brokers for whom worksite is a secondary line than from those who concentrate on worksite,” comments Gil Lowerre, president of Eastbridge. “In 2005, those who focus on worksite wrote 47 percent of the sales while non-worksite producers wrote 53 percent.”

The U.S. Worksite Study is conducted annually by Eastbridge Consulting Group. All participants receive a free copy of the study’s findings, including company-specific results. For information about participating in next year’s study, send an email to at info@eastbridge.com or phone the company at (860) 676-9633.

Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.