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Eastbridge Report Examines
Enrollment Practices in the Voluntary Market
AVON,
CONNECTICUT, USA (January 4, 2007)
Enrollment
is the lifeblood of worksite sales. Without a successful
enrollment, a case is almost worthless. Yet, not much has
changed in enrollment since 2000. This was one of the findings
of the latest Eastbridge Spotlight Report, Enrollment
Practices for Voluntary Products. Among the findings
in the report are:
- Enrollment
is key to ensuring good participation and high employee
satisfaction. Yet, there have been few innovations or changes
over the last five to six years.
- “Control”
over the enrollment process is still more or less in the broker’s
hands, though many carriers have tried to offer support and/or
incentives to encourage brokers to use the carrier’s
processes.
- About
half of all carriers surveyed offer and/or allow web and
telephonic enrollments (the same percentage as in 2000),
but most say it is used in less than ten percent of all
cases.
The
report looks at the market trends in enrollment from four
different perspectives: employers, employees, producers,
and carriers. With data from 27 different carriers, the report
provides insight on the following issues:
- Enrollment
set-up and management
- Enrollment
methods
- Enroller
type
- Enrollment
support, including use of laptop, web, and telephonic enrollments
- Post-enrollment
services, including re-enrollments
- Broker
attitudes and opinions on enrollment
- Consumer
enrollment preferences (both employer and employee)
The
report is now available for purchase for $1,500. Buyers of
either of our past two enrollment reports receive a discount
and can purchase the new report for just $1,000. For more
information or to purchase the report, call the company at
(860) 676-9633 or email info@eastbridge.com.
Eastbridge
Consulting Group, Inc. is a marketing advisory firm serving
insurance and financial services organizations in the United
States and Canada. |
