Press Release Archives
|
Eastbridge
Consulting Group Announces the upcoming release of Worksite
MarketVision™ —The Employer Viewpoint Revisited
AVON,
CONNECTICUT, USA (January 30, 2007)
Competition
has been intense in the worksite market for a number of
years and it shows no signs of letting up. More and more
carriers as well as distributors are entering the market
with a wide variety of products. To stay ahead of the game,
it is important that carriers really understand their customers.
In worksite, this includes three separate “customer” or
“stakeholder” groups—the broker or producer,
the employer, and the employee. Carriers that wish to succeed
in the worksite market must consider the needs, wants, and expectations
of all three groups when developing their marketing plans and
strategies.
Eastbridge
recently completed a study of employer attitudes towards
benefits, in general, as well as towards voluntary benefits.
The study results are based on interviews with over 500 benefits
managers in accounts ranging from 10 to more than 5,000 employees.
The report covers:
- What
types of benefits (voluntary and employer-paid) do employers
offer?
- How
are changes in the employer’s overall benefits plan
impacting voluntary products and sales?
- What
impact is “consumerism” having on benefits?
- What
changes to benefits are likely in the future?
- What
types of changes have occurred in the voluntary benefits
offered?
- How
do employers choose a voluntary carrier? What role do advisors
(i.e., brokers) play in the decision-making process?
- What
changes have occurred in employer attitudes over the last
three to four years (since the 2002 MarketVision™ study
was completed)?
“Our
employer study covers both voluntary and employer-funded
benefits and looks at how the non-voluntary benefits are
impacting voluntary,” says Gil Lowerre, president of
Eastbridge.
“While our goal is to look at voluntary,” says Lowerre,
“we understand that benefits managers don’t make
voluntary product decisions in a vacuum. We feel it’s important
for voluntary carriers to understand what is happening with benefits
overall as they position their voluntary products.”
The
Worksite MarketVision™—The Employer Viewpoint
Revisited can be ordered now and will be shipped the
second week of February. The study results are based on
quantitative interviews conducted with benefit managers
during June and July of 2006. The interviews include roughly
the same number of employers from each of four different
size categories (10-100 employees; 101-500; 501-2,000;
2,000+). Qualitative interviews were conducted with an
additional 31 plan administrators.
For
more information on this report or to pre-order it, call
the company at (860) 676-9633 or email info@eastbridge.com.
Eastbridge
Consulting Group, Inc. is a marketing advisory firm serving
insurance and financial services organizations in the United
States and Canada.
|
