Press Release Archives
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Eastbridge
Consulting Group Announces Release of Worksite MarketVision™ —The
Employee Viewpoint Revisited
AVON, CONNECTICUT, USA (May 29, 2007)
The benefits
world continues to change, and employees appear to be more
educated as well as more experienced in choosing and buying
insurance. They look closely at the cost and value of each
product and want to understand exactly how the product
fits their particular needs. Carriers wanting to gain more
of their business will need to fully understand the needs
of today’s employees and then create value propositions
that focus on more than just features and benefits.
Eastbridge’s newest study, Worksite MarketVision™ —TheEmployee
Viewpoint Revisited, provides important information that
every carrier can use to understand and improve their employee
value proposition. The study results are based on interviews
with over 400 employees nationwide in accounts ranging from
10 to over 2,000 employees. Here are just a few of the study’s
findings:
- Most employees don’t have a good sense
of what they are actually paying for their medical and other
benefits.
- Medical insurance is still the most important
benefit to employees, but there was some change in the importance
of other product lines.
- Ownership of voluntary products has increased
substantially since 2002 when only 40 percent of employees
owned at least one voluntary product.
- The report covers the following topics:
- How employee contributions toward health insurance
has impacted their voluntary product purchases
- How employees rank the importance of various
types of insurance
- How important “choice” in benefits
is to employees
- The percentage of employees who own at least
one voluntary product
- Which voluntary products they do buy and which
ones they’d like to buy
- Why employees buy voluntary products
- How they enroll in voluntary products and
how satisfied they are with the enrollment process
- What changes have occurred in employeesattitudes
about benefits over the past several years
The Worksite MarketVision™—The
Employee Viewpoint Revisited is now available for purchase
for $2,750. For more information on this report or to order
a copy, call the company at (860) 676-9633 or email info@eastbridge.com.
Eastbridge
Consulting Group, Inc. is a marketing advisory firm serving
insurance and financial services organizations in the United
States and Canada. |
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