Eastbridge Study Recognizes Voluntary Sales Growth Leaders
AVON,
CONNECTICUT, USA (July
24,
2007)
Since 2003, the growth rates for voluntary sales have increased each year. The sales growth rate for 2006 reached eight percent, making voluntary/worksite sales one of the fastest growing segments of the insurance industry. The tremendous growth rates of a few companies were definitely strong contributors to this increase.
“We would like to again recognize those companies that led the industry in voluntary sales growth,” says Gil Lowerre, president of Eastbridge. “Among large companies ($25+ million in voluntary sales), Principal Financial Group, Reliance Standard, and Genworth (including PIC) were the fastest growing companies based on voluntary sales.” All three companies were sales growth leaders last year as well.
“As for small companies ($5-$25 million in voluntary sales),” adds Bonnie Brazzell, vice president, “Ft. Dearborn, USAble, and Texas Life led the industry in voluntary sales growth.” Both USAble and Texas Life have been leaders two years in a row; this is Ft. Dearborn’s first year to make the sales growth leader list.
All companies participating in Eastbridge’s annual U.S. Worksite SalesStudy are eligible to win the Sales Growth Leader recognition. Leaders must have had sales growth exceeding this industry average for each of the last three years, and then be in the top three in 2006 sales growth (in either size group) to be recognized.
“Eastbridge would like to congratulate all six companies for a job well done,” notes Lowerre. “It will be interesting to see if these companies can maintain their leadership status in 2007.”
Parties interested in participating in next year’s study should email Eastbridge at info@eastbridge.com. All participants receive a free copy of the complete findings, including company-specific results.
Eastbridge
Consulting Group, Inc. is a marketing advisory firm serving
insurance and financial services organizations in the United
States and Canada.
|
