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Updated Eastbridge Report Examines the Current Worksite/Voluntary Market

AVON, CONNECTICUT, USA (July 26, 2007)


Voluntary sales growth accelerated in 2006, the third straight year of increasing growth rates. The sales growth rate for 2006 reached 8%, making voluntary/worksite sales one of the fastest growing segments of the insurance industry.

Eastbridge's 2007 Worksite MarketingIndustry Snapshot and Competitor Profiles Spotlight Report examines the worksite marketplace; specifically, sales, inforce premium, and product and distribution trends. In addition, the report provides a competitive analysis of 16 key players in the worksite market. Each profile includes the following information (where information is available):

  • Business Profile—Corporate structure, years in worksite business, financial results/ratings, number of employees in worksite
  • Marketing—Importance of worksite business, percent of overall business, average case size, target markets
  • Distribution—Channels, commissions, enrollment/re-enrollment method
  • Products—Platform, products offered, percentage of business
  • Operations—Administration, service, technology
  • Strengths and Weaknesses—Company's strengths relative to competitors, areas of weakness

All information presented in the report has been updated for 2007; the sales and results data is for year-end 2006. A complete table of contents is available on the company website at www.eastbridge.com. Parties who purchased the report last year qualify to receive the updated version for the low price of $300. Others can purchase the report for just $750. Interested parties can contact the company at info@eastbridge.com or (860) 676-9633.

Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.

 
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