New Eastbridge study addresses whether voluntary carriers offer the online capabilities brokers and customers expect and want

AVON, CONNECTICUT, USA (February 12, 2008)

The web is an important tool for many companies today. Use of websites for customer service, marketing, and sales is rising as more and more consumers become accustomed to online resources. But are voluntary insurance carriers staying up to date? Do we offer the online capabilities the market needs and wants?

The objective of the newest Eastbridge study is to answer these questions and more. The report, Online or Not? Voluntary Carriers’ Use of the Web, reviews the web capabilities of voluntary insurance carriers. The report looks at the functionality (for voluntary products) that 16 different voluntary carriers offer to:

• Brokers
• Employers
• Employees

In addition, the study provides input from brokers as to what they believe is important when it comes to online capabilities. With this information, carriers can assess whether their own web capabilities are in line with the market, ahead of the market, or need some improvement.

The report is available for purchase for $2,000. Click here to view more information and a table of contents for the report. Or for more information or to order the report, call the company at (860) 676-9633 or email info@eastbridge.com.

Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.