New Eastbridge Report Examines Current Voluntary Short-Term Disability Products

AVON, CONNECTICUT, USA (January 17, 2012)

VSTD remains a “core” component of voluntary sales. In 2010, total VSTD sales were $776 million and accounted for 15 percent of all voluntary sales. In another 2010 survey of carriers in the voluntary market, almost all (97 percent) said they have a voluntary short-term disability plan in their portfolio. In addition, 45 percent of the companies responding said they expect VSTD to be a growth product for their company over the next two to three years.

While all of this is good news, carriers that are serious about this market and that want to see continued growth must have short-term disability products with up-to-date features, competitive pricing, and underwriting. What’s more, they must have some type of “differentiator” that makes their product stand out from others in the market.

The objective of the 2011 Voluntary Short-Term Disability Plans Spotlight Report is to help carriers stay current on the ever-changing voluntary STD market. With this data, carriers can compare their company’s product features and benefits, underwriting guidelines, and administrative practices against those of other carriers in the marketplace.

This year’s report includes data from 19 different carriers and 25 different plans. The report includes:

General market information and results from respondents
Detailed product features and benefits
Underwriting guidelines
Rates and premium structure
Distribution and commission information

[Note: In order to protect the confidentiality of the carriers profiled, all data is reported anonymously by assigning each carrier a random number.]

The report is now available for purchase for $3,000. More information, including a table of contents for the report, is available at:

http://www.eastbridge.com/spotlight/archives/p_2011volshorterm.html .

To order your copy, simply email Eastbridge at info@eastbridge.com or call (860) 676-9633.

Eastbridge Consulting Group, Inc. is the leading marketing advisory firm serving the worksite/voluntary industry.