New Eastbridge report on Benefit Brokers and voluntary is now available.

AVON, CONNECTICUT, USA (March 27, 2012)

For nearly 10 years now, Benefit Brokers have dominated the voluntary market from a distribution standpoint. The segment has accounted for over half of all voluntary sales for a number of years. Despite the strong sales numbers, Benefit Brokers have previously viewed voluntary as more of an after-thought or as an ancillary product—something they only offered when asked by a client. The passing of healthcare reform recently, however, seems to be changing this mindset to some degree. Today more Benefits Brokers see voluntary as key to their future success—and carriers need to find ways to jump on this momentum and capture the Brokers’ interest in their offering.

The objective of this new report, The New Benefit Brokers and Voluntary Carriers – Who is Winning the Battle?, is to update the picture of the role that voluntary benefits play for Benefit Brokers. It gives an updated profile of these brokers including their level of activity, and perhaps more importantly, looks at what carriers need to do to attract more business from Benefit Brokers.

The report answers the following questions and more:

Do Benefit Brokers see voluntary differently today?
Are they moving up the learning curve?
Where do voluntary products “fit” in their selling cycle?
Which voluntary products do they sell today?
Which products do they expect to sell in the future?
What carriers do they use most frequently and why?
What do they need/want from a carrier?
What do Benefit Brokers feel they need in order to be more successful in selling voluntary?
What reasons are given by those who do not sell voluntary?

The table of contents for the report can be viewed on Eastbridge’s website at http://www.eastbridge.com/spotlight/archives/d_brokersandvoluntary2012.html. The report is currently available for purchase for $3,000. For more information or to purchase the report, e-mail info@eastbridge.com or call (860) 676-9633.
Eastbridge Consulting Group, Inc. is the leading marketing advisory firm serving the worksite/voluntary industry.

Eastbridge Consulting Group, Inc. is the leading marketing advisory firm serving the worksite/voluntary industry.