Voluntary Industry Confidence Index still strong despite a slight dip in Eastbridge’s year-end 2012 survey

AVON, CONNECTICUT, USA (February 12, 2013)

Confidence in the worksite/voluntary industry’s future continues to be positive though the overall Confidence Index is down slightly in the latest results of Eastbridge Consulting Group’s Voluntary Industry Confidence Index survey. The overall Confidence Index was 99.0, down from 100.9 mid-year but similar to what we saw at the end of 2011.  

The index is calculated using three key expectation measures about the voluntary industry:

  • Sales growth
  • Profitability of the industry
  • Employee enthusiasm about voluntary products

“Each of these measures were down slightly from our mid-year 2012 survey,” comments Gil Lowerre, president of Eastbridge. The movement, however, was not towards a “negative” answer.  “In the current survey, more respondents moderated their optimism some and expect ‘a little’ increase as opposed to ‘a lot,’” adds Lowerre.  

The Voluntary Industry Confidence Index study is conducted semi-annually and includes responses from individuals active in the market—carriers, brokers, and vendors. Like other confidence indices, the index is a single number that compares the current results to a baseline measure. The first Confidence Index survey was completed in December of 2005; the results from that survey serve as the “base” year (meaning the Confidence Index was at 100 for that year).

The Voluntary Industry Confidence Index report is available only to Eastbridge Information Partner companies as well as to participants. The survey will be conducted again in July 2013. For more information on becoming a participant, contact the company at info@eastbridge.com .

Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.



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