Carrier enrollment capabilities are becoming more important to brokers when choosing a carrier according to Eastbridge’s report on enrollment practices

AVON, CONNECTICUT, USA (March 19, 2013)

Brokers, employers, and employees are increasingly asking carriers to provide them with multiple enrollment and education options. That’s why carriers wanting to remain competitive in the voluntary market must step up and meet these demands. In fact, the majority of carriers in a recent Eastbridge report, Enrollment Practices for Voluntary Products, indicated that enrollment capabilities are becoming more important than ever as a reason brokers choose to work with a specific carrier.

To help employers and brokers meet the enrollment needs of a diverse and mobile workforce, more carriers today are offering web enrollment capabilities. In this year’s survey, 81 percent of the carriers offer this, up dramatically from the 59 percent in 2009 and 48 percent in 2006. This is indicative of the trend seen from employers with more now preferring Internet-based enrollment to other types like laptop or call-center enrollments. Two-thirds of the carriers surveyed have a web enrollment platform. In addition, the majority of carriers currently provide a full-service web system that can provide product information and education, needs analysis, and enrollment functions.

Enrollment Practices for Voluntary Products looks at 21 carriers’ current enrollment practices and, where appropriate, compares the findings to those from the 2006 and 2009 studies. The report provides insight on the following issues:

  • Enrollment setup and management
  • Enrollment differentiation
  • Enrollment methods
  • Enroller sources and compensation
  • Enrollment support, including use of call center, laptop, web, and telephonic enrollments
  • Post-enrollment services, including re-enrollments

The cost of the report is $3,000. To purchase, call (860) 676-9633 or email info@eastbridge.com.

Report Summary

Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.



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