Voluntary sales in 2012 were $6.03 billion, up 6.6 percent over 2011, according to Eastbridge’s annual U.S. Worksite/Voluntary Sales Report.
“Annually, we recognize those companies that led the industry in voluntary sales growth,” says Gil Lowerre, president of Eastbridge. “This year among large companies ($30+ million in voluntary sales), Transamerica Life Insurance Company—through its Transamerica Employee Benefits business unit—was the fastest growing company based on voluntary sales.”
All companies participating in Eastbridge’s annual U.S. Worksite/Voluntary Sales Report are eligible to win the Voluntary Sales Growth Leader recognition. To make the list for consideration, a company must have exceeded the growth rate of the industry as a whole for each of the last three years and lead in 2012 sales growth.
“Eastbridge would like to congratulate Transamerica for a job well done,” adds Lowerre. “It’s not easy in today’s market to beat the industry averages in any year, but to achieve this for three consecutive years is indeed an accomplishment. Transamerica has had sales increases of 9 percent, 28 percent and 15.3 percent in 2010, 2011, and 2012 respectively.”
Parties interested in participating in next year’s study should email Eastbridge at email@example.com. All participants receive a free copy of the complete findings, including company-specific results.
Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.