Eastbridge report outlines results of recent survey of benefit brokers on the voluntary market

AVON, CONNECTICUT, USA (June 18, 2013)

There has been much interest in voluntary benefits and much speculation about how healthcare reform will change the way brokers approach the benefits market. However, there has been little, if any, reporting on what has actually occurred and if brokers have more fully embraced voluntary or changed their business practices. Earlier this year, Eastbridge Consulting Group and Benefits Selling magazine partnered to find some answers by surveying brokers in the Benefits Selling database.  

More specifically, the survey examines:

  • Whether brokers are selling more voluntary products today and the nature of their voluntary efforts
  • Which voluntary products brokers sell today and which they expect to sell in the future
  • Which carriers they use most frequently and why
  • Whether or not the number of carriers used is increasing
  • Which enrollment methodologies are used today and who decides how to enroll
  • What brokers need to be more successful with voluntary

With this information, carriers can review their own strategies and make any adjustments needed in order to take advantage of the increased broker interest.

The cost of the report is $1,500. To purchase, call (860) 676-9633 or email info@eastbridge.com.

Report Summary

Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.



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