There has been much interest in voluntary benefits and much speculation about how healthcare reform will change the way brokers approach the benefits market. However, there has been little, if any, reporting on what has actually occurred and if brokers have more fully embraced voluntary or changed their business practices. Earlier this year, Eastbridge Consulting Group and Benefits Selling magazine partnered to find some answers by surveying brokers in the Benefits Selling database.
More specifically, the survey examines:
With this information, carriers can review their own strategies and make any adjustments needed in order to take advantage of the increased broker interest.
The cost of the report is $1,500. To purchase, call (860) 676-9633 or email firstname.lastname@example.org.
Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.