Voluntary life insurance is historically the most offered voluntary product. And, according to research reported in Eastbridge’s U.S. Worksite/Voluntary Sales Report, it is still the most commonly offered product by carriers today. Term life, in particular, accounted for 18 percent of all new sales in 2012, the largest percentage for any voluntary product offered. Life insurance is also the most frequently owned voluntary product by employees
The Voluntary Term Life Products 2013 Spotlight Report is designed to help carriers better understand the competitive landscape around term life plans sold at the worksite. The report provides data from 22 different carriers active in the market including:
With this data, carriers can evaluate their own term products and strategies to determine if changes are needed to make their product more competitive.
The cost of the report is $3,000. To purchase, call (860) 676-9633 or email firstname.lastname@example.org.
Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.