New Eastbridge report profiles latest voluntary critical illness products on the market!

AVON, CONNECTICUT, USA (September 12, 2013)

Critical illness insurance, although accounting for a small percentage (5%) of the voluntary industry’s overall sales, continues to show double-digit growth year after year. New voluntary/worksite critical illness sales for 2012 are estimated at $294 million. This represents a 17 percent increase in 2012 following a 20 percent increase in 2011. Critical illness is also the top three most frequently offered voluntary product according to a 2012 Product Trends survey, and one of the most frequently mentioned voluntary product carriers expect to add to their offering in the next few years. 

Eastbridge’s 2013 Voluntary Critical Illness Products report gives an overview of the current critical illness market, including top players and competitors, and takes a close look at 22 voluntary critical illness products of 20 carriers. The following information is reported for each carrier:

  • Results
  • Buyer demographics
  • Product structure and benefits
  • Scope of coverage
  • Underwriting guidelines
  • Claims process/experience
  • Commissions
  • Rates
  • Future trends/changes

The data is designed to help insurance carriers better understand how competitive their critical illness product is compared to others in the market.

The cost of the report is $3,000. To purchase, call (860) 676-9633 or email

Report Summary

Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.



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