Voluntary Industry Confidence Index has significant increase in Eastbridge’s mid-year 2013 survey.

AVON, CONNECTICUT, USA (September 17, 2013)

Confidence in the worksite/voluntary industry’s future continues to be positive with the latest Confidence Index increasing several points in Eastbridge Consulting Group’s latest Voluntary Industry Confidence Index survey. The overall Confidence Index was 102.0, up from 99.0 at year-end 2012 and 100.9 at mid-year 2012.
The index is calculated using three key expectation measures about the voluntary industry:

  • Sales growth
  • Profitability of the industry
  • Employee enthusiasm about voluntary products

“The results for each of these measures were similar to the year-end 2012 survey with the exception of sales growth expectations,” comments Gil Lowerre, president of Eastbridge. There was a significant increase in the percentage expecting voluntary sales in the next 12 months to ‘increase a lot’ as opposed to ‘increase a little.’ “This optimism is a key reason for the positive jump in the overall confidence index, ’” adds Lowerre.  

The Voluntary Industry Confidence Index study is conducted semi-annually and includes responses from individuals active in the market—carriers, brokers, and vendors. Like other confidence indices, the index is a single number that compares the current results to a baseline measure. The first Confidence Index survey was completed in December of 2005; the results from that survey serve as the “base” year (meaning the Confidence Index was at 100 for that year).

The Voluntary Industry Confidence Index report is available only to Eastbridge Information Partner companies as well as to participants. The survey will be conducted again in December 2013. For more information on becoming a participant, contact the company at info@eastbridge.com .

Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.



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