Voluntary critical illness continues to be in demand by both employers and employees, hence why the product line continues to show double-digit growth year after year. Carriers are responding to that demand by providing more choices where critical illness products and optional benefits are concerned. The 2013 Voluntary Critical Illness Products Spotlight Report helps carriers better understand the competitive landscape around today’s critical illness plans that are sold at the worksite.
Following are a few findings from the report:
The report includes data from 22 voluntary critical illness products of 20 carriers active in the market including:
Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.