Eastbridge’s latest report examines employee attitudes towards employee benefits including voluntary products

AVON, CONNECTICUT, USA (November 21, 2013)

Carriers that want to succeed in the voluntary market must consider the needs, wants and expectations of brokers, employers and employees when developing their marketing plans and strategies. To support this endeavor, Eastbridge publishes MarketVision™ reports every few years that provide detailed data for each customer group. This report, MarketVision™—The Employee Viewpoint, updates the study completed in 2010 and provides important information that carriers can use to understand and improve their employee value proposition.

The report addresses such questions as:

  1. What are employee attitudes towards benefit program changes caused by health care reform?
  2. How have the benefits employees have or have access to changed over the past few years?
  3. Which product types do employees feel are most important?
  4. What percentage of employees own at least one voluntary product?
  5. Which voluntary products are most popular with employees?
  6. What types of voluntary products would employees like to own?
  7. How do employees prefer to learn about voluntary products? To enroll?

The study also compares the current results to those in past MarketVision™ studies.

The cost of the report is $3,500. For more information, click here. To purchase the report, call (860) 676-9633 or email info@eastbridge.com.


Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.



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