Carriers that want to succeed in the voluntary market must consider the needs, wants and expectations of brokers, employers and employees when developing their marketing plans and strategies. To support this endeavor, Eastbridge publishes MarketVision™ reports every few years that provide detailed data for each customer group. This report, MarketVision™—The Employee Viewpoint, updates the study completed in 2010 and provides important information that carriers can use to understand and improve their employee value proposition.
The report addresses such questions as:
Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.