Carriers have prime marketing opportunities at the point of conservation according to Eastbridge’s latest survey

AVON, CONNECTICUT, USA (January 28, 2014)

Although the opportunity exists, few carriers today approach their conservation and retention process as a new marketing communications opportunity. According to the participants in Eastbridge’s Conservation and Retention Practices of Voluntary Carriers Spotlight Report™, most customer services representatives only give basic information on how to port coverage and little on the value of porting. In addition, only half of the carriers actively involve their call center service representatives in the conservation process.

The report also found that less than half of the carriers surveyed directly notify employees about their portability options on a regular basis. Many instead depend on the plan administrator—who often is too busy and or ill-equipped—to communicate this information to their employees. 

The Conservation and Retention Practices of Voluntary Carriers Spotlight Report™ includes data from 18 carriers active in the worksite market. The report examines, in detail, each carrier’s conservation and retention practices including:

  • Voluntary platform type and portability differences by platform
  • Employee-level portability and conservation
  • Account-level portability and conservation
  • Future trends

The cost of the report is $1,500. To purchase, call (860) 676-9633 or email

Report Summary

Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.


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