Eastbridge Recognizes New York Life as the Voluntary Sales Growth Leader in the Small Category


Each year, Eastbridge recognizes two industry leaders based on results published in our annual U.S. Worksite/Voluntary Sales Report.  More specifically, we identify one large and one small carrier that has led the industry in voluntary sales growth. Last year, voluntary sales totaled $6.644 billion, up 4.3 percent over 2012, according to the study.

“This year in the small category (less than $30 million in voluntary sales), New York Life was the fastest growing company based on voluntary sales,” says Gil Lowerre, president of Eastbridge. Voluntary sales since 2010 have grown over 300%, with three-year increases of 62% (2013), 118% (2012), and 8% (2011) respectively. “Eastbridge congratulates New York Life for an outstanding job,” adds Lowerre.

All companies participating in Eastbridge’s annual U.S. Worksite/Voluntary Sales Report are eligible to win the Voluntary Sales Growth Leader recognition. To make the list for consideration, a company must have exceeded the growth rate of the industry as a whole for each of the last three years and also be leading in 2013 sales growth.

The U.S. Worksite/Voluntary Sales Report is available only to Eastbridge Information Partner™ Subscribers as well as to participants. For more information on becoming a participant, email us at info@eastbridge.com.

Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.



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