Understanding customer groups in the voluntary market is no longer a “nice to have”—it is absolutely essential. As competition continues to grow with more and more carriers venturing into the market, it is more important than ever that these carriers listen to their customers. In voluntary/worksite, this includes three separate “customer” or “stakeholder” groups—the broker or producer, the employer, and the employee. Carriers wanting to succeed in the voluntary market must consider the needs, wants, and expectations of all three groups when developing their marketing plans and strategies.
Eastbridge Consulting Group has partnered with carriers for the past 25 years to help them better understand these constituencies. The report, MarketVision™—The Employer Viewpoint, explores and updates Eastbridge’s data about employer attitudes and opinions regarding voluntary products.
The report includes answers to the following questions:
The cost of the report is $3,500. To purchase, call
Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.