According to the U.S. Census Bureau, there are over one million business establishments in the U.S. that employ between ten and 100 employees. (Governmental entities are not included in the statistics.) This represents 92 percent of all businesses. There are almost 27 million individuals in the U.S. employed by small businesses, representing slightly over one-quarter of all employed Americans. Despite these statistics, the small case market continues to be underpenetrated.
The Voluntary and the Small Case Market Spotlight™ Report analyzes the results and opportunities for selling voluntary benefits in the small employer market. This report defines a small case as one with between 10 and 100 employees. Specifically, the report looks at:
With this information, carriers will be in a better position to compete in this market.
The cost of the report is $2,000. To purchase, call
Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.