Non-traditional voluntary products seem to be gaining traction in the marketplace. They are increasingly seen as a potential new revenue source for brokers, an innovative and easy-to-offer benefit for employers, and a valued benefit addition for employees. Purchasing programs, pet insurance, legal coverage and identity protection are the most popular with all three groups. Employers are also interested in providing auto/homeowners’ insurance to their employees, and brokers are adding discount health programs to their product portfolios.
The Non-Traditional Voluntary Products Spotlight™ Report provides an overview of the non-traditional market as well as comparative data on various types of non-traditional products on the market today.
Following are a few additional findings from the report:
The cost of the report is $2,000. To purchase, call
Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.