Eastbridge’s latest report examines current personal injury accident products in the voluntary/worksite market

AVON, CONNECTICUT, USA (April 23, 2015)

Personal injury accident products have been a consistent and important part of the voluntary market for many years and with the implementation of health care reform, voluntary accident products should only become more vital to employers and employees as a benefit offering. Last year, accident sales accounted for about 12 percent of total voluntary sales and ranked fourth in sales among voluntary products.

The objective of the 2015 Voluntary Personal Injury Accident Plans Spotlight™ Report is to help carriers better understand the voluntary accident insurance market by profiling the plans of 19 key players. The specific topics covered include:

• Product features, including platforms, detailed benefits, portability, and plan flexibility
• Underwriting/eligibility guidelines and parameters
• Sample rates
• Commissions
• Sales results and inforce premium
• Concerns and future trends
  

With this information, carriers will be able to benchmark their own accident product(s) and develop, refine or enhance their voluntary/worksite marketing strategies to more effectively penetrate this market.

Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.