Takeover business is on the rise in the voluntary/worksite market. According to Eastbridge’s 2014 U.S. Voluntary/Worksite Sales Report, takeovers as a percent of new business annualized premium (NBAP) have increased from 12 percent in 2006 to 51 percent in 2014. For the purposes of this report, a takeover is defined as one carrier replacing another carrier in an account with a similar product. This phenomenon has been common in the group market for years but, as noted by the percentages cited above, has not been common in the voluntary market until recently. The increase in takeover sales will inevitably create changes and concerns for the market.
The objective of the 2015 Takeovers and the Voluntary Market Spotlight™ Report is to provide comparative data on takeover business and trends experienced by voluntary carriers. The study provides data on:
The cost of the report is $2,000. To purchase, call
Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.