Back in the “old days,” voluntary was almost all “virgin” business. But times have changed, with takeover business (defined as one carrier replacing another carrier in an account with a similar product) now accounting for over half of voluntary sales. Carriers say they have seen significant increases over the last 3-5 years, according to Eastbridge’s 2015 Takeovers and the Voluntary Market Spotlight™ Report, and they expect that trend to continue.
The objective of the report is to provide comparative data on takeover business and trends experienced by voluntary carriers. Some of the findings of the study include:
The cost of the report is $2,000. To purchase, call
Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.