Eastbridge and Benefits Selling conduct joint survey on how brokers currently approach the voluntary benefits market.

AVON, CONNECTICUT, USA (July 21, 2015)

In 2013, Eastbridge conducted the first joint survey with Benefits Selling. The goal of that survey was to gauge how healthcare reform might have changed the way brokers approach the voluntary market. Every year since then, the survey has been updated and new topics added that are relevant to the topic and reflective of current trends.

The 2015 Brokers and Voluntary Benefits—The Evolution Continues Spotlight™ Report addresses the following topics and compares, where appropriate, this year’s results to past studies:

  • Brokers’ current focus on voluntary (NBAP, new group growth, cross sales with voluntary)
  • Most commonly sold voluntary products by brokers today and expectations for the future
  • Voluntary carriers used most frequently by the brokers and the reasoning
  • Enrollment methodologies used most often today and the party responsible for selecting the method used for each enrollment

The report also examines what brokers need from carriers and enrollment companies to increase their success in the voluntary market.

The cost of the report is $1,500. To purchase, call (860) 676-9633 or email info@eastbridge.com.

Report Summary

Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.


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