The percentage of brokers actively selling voluntary is up according to the latest Eastbridge and Benefits Selling survey.

AVON, CONNECTICUT, USA (August 5, 2015)

The percentage of brokers saying they actively sell voluntary benefits is up to 32 percent compared to 19 percent in 2014, according to the 2015 Brokers and Voluntary Benefits—The Evolution Continues Spotlight™ Report. A joint effort of Benefits Selling and Eastbridge, the survey is conducted annually and addresses the brokers’ focus on voluntary, commonly sold voluntary products, voluntary carriers and enrollment methods. Some of the key findings of the survey include:

  • Only eight percent of brokers claim they do not sell voluntary.
  • Benefit Brokers still lag behind Voluntary Brokers and Career Agents in their volume of voluntary sales.
  • Most brokers are writing more voluntary cases today as compared to the past.
  • The types of products sold most frequently have changed somewhat, and more non-traditional products are now being sold.
  • Benefit Brokers are more likely than Voluntary Brokers to use just one carrier per account.

The report examines the above issues in more detail as well as the most frequently used carriers, how voluntary is enrolled, and what carriers and enrollment companies can do to better support the enrollment process.

The cost of the report is $1,500. To purchase, call (860) 676-9633 or email

Report Summary

Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.


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