Eastbridge’s latest report examines employee attitudes towards benefits, including voluntary products.

AVON, CONNECTICUT, USA (November 5, 2015)

Growth and change are the constants in the voluntary market. While having quality products is always important, listening to your customers is essential for carriers to be able to respond to that ever-present growth and change. When developing marketing plans and strategies, carriers that want to succeed in the voluntary market must consider the needs, wants and expectations of all the customer or key “stakeholder” groups, including brokers, employers and employees. To support this endeavor, Eastbridge publishes MarketVisionTM reports every few years that provide detailed data for each customer group. This Spotlight™ Report, MarketVision™—The Employee Viewpoint, updates the study completed in 2013 and provides important information that carriers can use to understand and improve their employee value proposition.

The report addresses such questions as:

• What types of benefits (voluntary and employer-paid) do employees own?
• How interested are employees in purchasing products they don’t currently own on a voluntary basis?
• What are the reasons employees purchase voluntary products?
• How are employees introduced to and educated about voluntary benefits?
• How do employees prefer to learn about voluntary benefits?
• What are employees’ preferred enrollment methods?

The study also compares the current results to those in past MarketVision™ studies.

 

Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.