Eastbridge’s latest report examines employee ownership and attitudes towards benefits by gender, income, occupation and industry.

AVON, CONNECTICUT, USA (January 21, 2016)

Eastbridge’s bi-annual MarketVision™—The Employee Viewpoint study tracks the needs, wants and expectations of one of the markets “key stakeholder” groups—employees. The purpose of this segmentation analysis report, MarketVision™—The Employee Viewpoint, Breaking it Down by Demographics is to probe deeper into this year’s MarketVision™ report findings to identify how employee ownership and attitudes vary by different demographic components. Specifically, the report looks at the data by generation, income, occupation and industry. For each category, the report examines:

• Ownership of products through employer
• Satisfaction with benefits through employer
• Voluntary product ownership and reasons for buying
• Future interest in buying voluntary products
• Enrollment communication and satisfaction
• Desired carrier website capabilities

Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.