Millennials are the most different in terms of their benefits ownership, according to Eastbridge Consulting’s recently released report.

AVON, CONNECTICUT, USA (February 4, 2016)

Millennials, those individuals born between 1981 and 2000, had lower ownership rates for both traditional health and security products compared to the other generations, but had somewhat higher rates of ownership for non-traditional products, according to Eastbridge’s MarketVision™—The Employee Viewpoint, Breaking it Down by Demographics report. Generation X employees (those born between 1965 and 1980) and Baby Boomers (those born between 1946-1964) had the highest rates of overall voluntary product ownership.

Eastbridge’s bi-annual MarketVision™—The Employee Viewpoint study tracks the needs, wants and expectations of today’s employees. The purpose of the segmentation analysis report is to probe deeper into this year’s MarketVision™ report findings to identify how employee ownership and attitudes vary by different demographic components. Following are two additional findings from the report:

  • Millennials are the least satisfied generation with the benefits provided by their employer and with their overall enrollment experience, while Generation X employees are the most satisfied.
  • Employees earning less than $50,000 had lower satisfaction ratings for access to benefits, the affordability of their benefits and enrollment, with those with higher incomes had higher ratings for all three factors.

The cost of the report is $3,000. To purchase, call (860) 676-9633 or email

Report Summary

Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.


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