Eastbridge recognizes American Public Life as the 2015 Voluntary Sales Growth Leader in the small carrier category.


Voluntary sales totaled $7.138 billion in 2015, up 3.6 percent over the previous year’s results, according to Eastbridge Consulting Group’s annual U.S. Voluntary/Worksite Sales Report. 

“This year in the small category (less than $75 million in voluntary sales), American Public Life (APL) was the fastest growing company based on voluntary sales,” says Gil Lowerre, president of Eastbridge. APL’s sales in 2015 were up by 24 percent over 2014.  In 2014, sales were up 7 percent and in 2013, they were up 18 percent.  “Eastbridge congratulates APL for its consistent growth above the industry averages,” adds Lowerre.

“We’re honored to be recognized by Eastbridge Consulting for our consistent sales growth, especially as we mark our 70th anniversary this year,” says Jim Pate, APL President/CEO. “We’ve celebrated our record-breaking years internally with our colleagues, and it’s gratifying for our success to be acknowledged by industry leaders. APL has grown, evolving into an organization known for integrity and service. We’re blessed to work with a wonderful group of broker partners, and celebrate this honor with them, as well as our outstanding colleagues.”

Each year after the U.S. Voluntary/Worksite Sales Report is published, Eastbridge recognizes companies that exhibited stronger than average growth of voluntary sales for the past three years. All carriers participating in the survey with a minimum of $10 million in annual sales are eligible to win the Voluntary Sales Growth Leader recognition. To be considered, a company must have exceeded the overall industry growth rate for each of the last three years and lead in sales growth for the current year. The small company category includes companies with sales as measured by New Business Annualized Premium (NBAP) of over $10 million but under $75 million. Large companies are those with NBAP of $75 million or more. 

All carriers participating in the survey receive a free copy of the complete findings, including company-specific results. If you are a carrier that is not participating and would like to be included in next year’s survey, please email the company at info@eastbridge.com or call (803) 782-0560.

Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.

Expanding the benefits horizon, APL (American Public Life Insurance Company) goes beyond basic benefits as a leading provider of voluntary worksite benefits with offices in Jackson, Miss. and Oklahoma City. APL is licensed to conduct business in 49 states with sales through independent brokers. APL has a financial rating of “A- (Excellent)” through A.M. Best. (www.ambest.com/consumers 4/9/2015).



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