Eastbridge releases updated report on voluntary critical illness market and products.

AVON, CONNECTICUT, USA (June 14, 2016)

Voluntary critical illness continues to be a dynamic and growing part of the voluntary/worksite market with double-digit sales increases for the last four years, according to Eastbridge’s U.S. Voluntary/Worksite Sales Report. It has quickly become a “core” voluntary product offering for voluntary carriers, along with voluntary term life, disability, dental and accident coverage. With the ever-changing structure, pricing and flexibility of critical illness in response to competitive and regulatory pressures, however, those that want to capitalize on the product’s growth will need to stay abreast of the overall market dynamics as well as the strategies, products and processes being employed by top players and competitors in the market.

The purpose of this report, Voluntary Critical Illness Products, is to review the current and future state of the critical illness marketplace and profile 27 voluntary critical illness products of 20 carriers active in the market. The following information is reported for each carrier:

• Product structure and benefits
• Scope of coverage and portability
• Rates and commissions
• Underwriting and claims
• Competition and results
• Future trends

The data is designed to help insurance carriers better understand the competitiveness of their critical illness product compared to others in the market.