The small case market continues to have untapped potential for voluntary sales, according to a new Eastbridge study.

AVON, CONNECTICUT, USA (November 29, 2016)

According to the U.S. Census Bureau, there are over 1.1 million business establishments in the U.S. that employ between 10 and 100 employees. These small businesses represent 92 percent of all U.S. businesses and employ almost 28 million employees or just over one-quarter of the nation’s labor force employing at least 10 employees. Despite these statistics, the small case market continues to be underpenetrated.

Eastbridge’s Voluntary and the Small Case Market report analyzes the results and opportunities for selling voluntary benefits in the small employer market. The report is an update to Eastbridge’s 2014 report on the same topic. Specifically, the current report looks at:

  • The size of the small employer market
  • Which products are sold in this market
  • Small employer preferences that impact carrier service
  • The top carriers in the market
  • Any differences in attitudes or ownership for employees in the market
  • Opinions of brokers who focus on the small case market

Data in this report comes from several Eastbridge surveys including the MarketVision™ employer and employee surveys. With this information, carriers will be in a better position to compete in the small case market.

Voluntary and the Small Case Market, a Spotlight™ Report

The cost of the report is $2,000. To purchase, call (860) 676-9633 or email

Report Summary

Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.


Press Release Index