Of the 22 carriers participating in a recent Eastbridge survey, most offer a wellness benefit as an optional rider rather than a built-in benefit to one or more voluntary products. All offer a critical illness product with a wellness benefit, while most also offer it with an accident product. Wellness benefits are less common with hospital indemnity/supplemental medical, cancer and disability coverage.
Other key findings from the Voluntary Wellness Benefits study include:
Voluntary Wellness Benefits is an Eastbridge Frontline™ Report
Eastbridge Information Partners™ as well as survey participants receive the Frontline™ Reports free of charge.
For more information regarding the Information Partner™ program or about Eastbridge reports, email the company at info@eastbridge.com or visit the website at www.eastbridge.com.
Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.