Employers in the large case market continue to express interest in voluntary products, according to a new Eastbridge study.

AVON, CONNECTICUT, USA (February 14, 2017)

Today there are just over 9,200 businesses in the nation that employ 1,000 or more employees, according to the U.S. Census Bureau. This represents roughly 0.8 percent of all businesses but over 55 million employees, or 52 percent of all employed Americans. These statistics alone point to the enormous potential of voluntary sales in the large case market. Add to that, however, is the fact that almost 40 percent of large case employers in a recent Eastbridge survey are considering adding a new voluntary benefit in the next 18 months.

The Voluntary Benefits in the Large Case Market Spotlight™ Report analyzes the opportunities for selling voluntary benefits in the large employer market (defined as cases with 1,000 or more employees) and updates Eastbridge’s original report published in 2014. Specifically, the report looks at:

  • The size of the large employer market
  • What products are sold in this market
  • What large case employers look for in a voluntary product and carrier
  • Any differences in attitudes or ownership for employees in the large case market
  • The key players (carriers) in the large case market
  • Carrier practices in the market

With this information, carriers can better determine if this is a market they should pursue and/or how to compete effectively.

Voluntary Benefits in the Large Case Market, a Spotlight™ Report

The cost of the report is $2,000. To purchase, call (860) 676-9633 or email us at info@eastbridge.com.

Report Summary

Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.


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