Eastbridge releases updated report on the voluntary/worksite efforts of brokers.

AVON, CONNECTICUT, USA (June 29, 2017)

In 2013, Eastbridge conducted the first joint survey with Benefits Selling (now BenefitsPRO). The goal of the survey was to gauge how health care reform might have changed the way brokers approach the benefits market. Every year since then, the survey has been updated and new topics added that are reflective of current trends.

The 2017 Brokers and Voluntary Benefits—The Market Continues to Evolve Spotlight™ Report addresses the following areas and compares, where appropriate, this year’s results to past studies:

  • Brokers’ current focus on voluntary (NBAP, new group growth, cross sales with voluntary)
  • Most commonly sold voluntary products by brokers today
  • Voluntary carriers used most frequently by brokers and their reasoning
  • Enrollment methodologies used most often and the party responsible for selecting the method used for each enrollment
  • Competitive pressures felt by brokers
  • Use of private exchanges and defined contribution

The report also examines what brokers need from carriers and enrollment companies to increase their success in the voluntary market.

Brokers and Voluntary Benefits—The Market Continues to Evolve, a Spotlight™ Report

The cost of the report is $1,500. To purchase, call (860) 676-9633 or email us at info@eastbridge.com.

Report Summary

Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.


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