Sales in voluntary are up as Benefit Brokers continue to increase their sales, according to recent Eastbridge survey

AVON, CONNECTICUT, USA (July 11, 2017)

More brokers are actively selling voluntary benefits, according to the 2017 Brokers and Voluntary Benefits—The Market Continues to Evolve Spotlight™ Report. The report is the result of a joint survey between Eastbridge with BenefitsPRO.

According to the latest survey results, the percentage of brokers saying they actively sell voluntary has increased since 2014 from 21 percent to 37 percent. If those who also cross-sell voluntary to all their accounts are included, the percent actively marketing voluntary today increases to 55 percent. The report also found:

  • More Benefit Brokers selling higher amounts of voluntary
  • Voluntary and Benefit Brokers selling similar voluntary products and from the same carriers
  • Brokers less positive about the future of private exchanges than they were in the last survey
  • Brokers less concerned over competition from electronic brokers than in 2015

Brokers and Voluntary Benefits—The Market Continues to Evolve, a Spotlight™ Report

The cost of the report is $1,500. To purchase, call (860) 676-9633 or email us at

Report Summary

Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.


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