More brokers are actively selling voluntary benefits, according to the 2017 Brokers and Voluntary Benefits—The Market Continues to Evolve Spotlight™ Report. The report is the result of a joint survey between Eastbridge with BenefitsPRO.
According to the latest survey results, the percentage of brokers saying they actively sell voluntary has increased since 2014 from 21 percent to 37 percent. If those who also cross-sell voluntary to all their accounts are included, the percent actively marketing voluntary today increases to 55 percent. The report also found:
Brokers and Voluntary Benefits—The Market Continues to Evolve, a Spotlight™ Report
The cost of the report is $1,500. To purchase, call
Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.