Good participation rates are critical to success in the voluntary market, and without a successful enrollment (initial or annual), any case can quickly go downhill. But what is considered a “successful” enrollment? What participation rates are “normal” for voluntary products?
The objective of the 2017 Voluntary Participation Rates Spotlight™ Report is to provide comparative data on the participation rates experienced by voluntary carriers. The study provides data on:
It is important to note that while participants were not able to provide data on all measures, this report provides a valuable snapshot for carriers to compare their results to others in the industry. Where appropriate, the report also compares findings to the previous report published in 2014.
Voluntary Participation Rates, a Spotlight™ Report
Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.