Recently released Eastbridge study provides participation data for top voluntary carriers.

AVON, CONNECTICUT, USA (December 12, 2017)

Good participation rates are critical to success in the voluntary market, and without a successful enrollment (initial or annual), any case can quickly go downhill. But what is considered a “successful” enrollment? What participation rates are “normal” for voluntary products?

The objective of the 2017 Voluntary Participation Rates Spotlightâ„¢ Report is to provide comparative data on the participation rates experienced by voluntary carriers. The study provides data on:

  • Overall voluntary participation rates
  • Changes to voluntary participation rates in the last 2-3 years
  • Participation rates by group size
  • Participation rates by product line
  • Participation rates by enrollment methodology
  • Enrollment strategy impacts on participation rates
  • Participation improvement strategies

It is important to note that while participants were not able to provide data on all measures, this report provides a valuable snapshot for carriers to compare their results to others in the industry. Where appropriate, the report also compares findings to the previous report published in 2014.

Voluntary Participation Rates, a Spotlightâ„¢ Report

The cost of the report is $2,000. To purchase, call (860) 676-9633 or email us at

Report Summary

Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.


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