When asked, carriers say customer loyalty is something they value, both at the employer and employee level. But when it comes to the actual conservation and retention of voluntary business, are their actions following their words? Is conserving the business really important or even considered profitable by carriers? And how many are actively pursuing lapsed policyholders and accounts, and what is their process or strategy?
The Voluntary Conservation and Retention Practices Spotlight™ Report focuses primarily on carrier practices at the employee and account level. The report provides information related to the carriers’ conservation and retention practices including:
With this information, carriers can analyze how their company’s voluntary conservation and retention practices compare to other carriers and formulate strategies for capitalizing on future trends and expectations for conserving business.
Voluntary Conservation and Retention Practices, a Spotlight™ Report
Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.