Eastbridge’s latest report examines employee attitudes towards benefits, including voluntary products.

AVON, CONNECTICUT, USA (January 23, 2018)

The voluntary/worksite market continues to evolve, and listening to customer needs allows carriers to best respond to that ever-present growth and change. When developing products, marketing plans and enrollment strategies, carriers that want to succeed in the voluntary market must consider the expectations of all customer or “key stakeholder” groups including brokers, employers and employees.

To support this endeavor, Eastbridge publishes MarketVision™ reports every few years that provide detailed data for each customer group. The MarketVision™—The Employee Viewpoint Spotlight™ Report updates the study completed in 2015 and provides important information on employee attitudes and opinions regarding voluntary products.

The report addresses such topics as:

• Types of benefits (voluntary and employer-paid) employees own
• Employee interest in purchasing products not currently owned on a voluntary basis
• Reasons employees purchase voluntary products
• Ways employees are introduced to and educated about voluntary benefits
• Employee preferences for learning about voluntary benefits
• Preferred enrollment methods
  

The study also compares the current results to those in past MarketVision™ studies.

 

Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.