Employee ownership of at least one voluntary product increased to 54 percent, according to Eastbridge’s latest report on employee attitudes towards benefits.

AVON, CONNECTICUT, USA (February 13, 2018)

For the first time, the percentage of employees who own at least one voluntary product exceeds the percentage who do not own any voluntary products, according to Eastbridge’s MarketVision™ - The Employee Viewpoint Spotlight™ Report. This represents an increase of 13 percentage points (on an overall weighted-average basis) over the same finding in the 2015 study. Furthermore, most employees continue to own more than one voluntary product, with accident and whole/universal life being the top two voluntary products owned in this year’s study.

Eastbridge publishes MarketVision™ reports every few years covering the needs, wants and expectations of key customer groups – brokers, employers and employees. The MarketVision™ - The Employee Viewpoint Spotlight™ Report updates the study completed in 2015 and provides important information carriers can use to develop better marketing plans and strategies, including a more targeted and relevant employee value proposition.
Following are a few key findings from the report:

• Sixty (60) percent of employees who own voluntary products own more than one.
• Accident, life, dental and vision products have the highest voluntary ownership rates.
• Employees are most interested in purchasing voluntary long-term care and identity protection products.

Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.