The highest earning employees and employees working for small companies are the least likely to own at least one voluntary product, according to Eastbridge Consulting Group’s recently released report, Delving Deeper into Employee Demographics - MarketVision™—The Employee Viewpoint. What else the report reveals about who is most likely or least likely to own voluntary products may surprise you. Here are some findings:
The MarketVision™—The Employee Viewpoint, Delving Deeper into Employee Demographics report is now available and contains additional demographic information on income, industry, generation, occupation and employer size that carriers can use to refine their segmentation efforts with the needs of the end consumer – the employee – front and center.
Delving Deeper into Employee Demographics - MarketVision™—The Employee Viewpoint,
a Spotlight™ Report
The cost of the report is $2,000. To purchase, call
Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.