The Employee Life Stage Segmentation - MarketVision™—The Employee Viewpoint© 2018 report looks more closely at how employee ownership and attitudes towards employee benefits, including voluntary products, vary by life stage. Using the 2017 MarketVision™—The Employee Viewpoint© dataset, an additional evaluation of the data was conducted to create several life stage categories. Several demographic characteristics were used to segment the data initially, including the presence of children under 18 in the home, marital status and income level. Based on these cuts of the data, six lifestyle categories were created based on demographic commonalities, voluntary product ownership levels and purchase behavior. Each life stage category is then analyzed further in regards to current and future behaviors regarding voluntary product ownership, purchase and benefit communication and enrollment.
Each of the six life stage segments is analyzed individually and then also analyzed in comparison to the other life stage segments. The six life stage segments are as follows:
Employee Life Stage Segmentation - MarketVision™—The Employee Viewpoint©, a Spotlight™ Report
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