Brokers are responding to an increasingly competitive voluntary marketplace by shifting their top products sold to meet the needs of their clients, found Eastbridge’s latest Spotlight™ Report Brokers and Voluntary Benefits – The Competition Intensifies. While life and disability products are an important part of voluntary sales, the majority of brokers said they are selling more supplemental medical products, like accident, critical illness and hospital indemnity today compared to a few years ago. In addition, brokers said they have been selling non-traditional products more often over the past few years. A few other findings from the report include:
Brokers and Voluntary Benefits — The Competition Intensifies, a Spotlight™ Report
Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.