Two-parent families have the highest ownership rates of at least one voluntary product, finds Eastbridge Consulting Group.

AVON, CONNECTICUT, USA (June 21, 2018)

Employees in two-parent families of all income ranges have the highest rates of ownership of at least one voluntary product, according to the recent Eastbridge report, Employee Life Stage Segmentation - MarketVision™—The Employee Viewpoint©. Lower to Middle Income Couples are close behind two-parent families in their level of ownership. 

One of the segments with the lowest ownership rates, Lower Income Single Parent Families, has the highest rates of interest in buying voluntary products. Specifically, they were more interested in purchasing long-term disability, term life and AD&D coverage than the other segments.

The 2018 Employee Life Stage Segmentation - MarketVision™—The Employee Viewpoint© report further explores how employee ownership and attitudes toward voluntary benefits, purchase, enrollment and benefit communication preferences differ across six lifestyle segments:

  • Lower to Middle Income Singles.
  • Lower to Middle Income Couples.
  • Higher Income Singles and Couples.
  • Lower Income Single Parent Families.
  • Lower to Middle Income Families.
  • Middle to Higher Income Families.

Employee Life Stage Segmentation - MarketVision™—The Employee Viewpoint©, a Spotlight™ Report

The cost of the report is $2,000. To purchase, call (860) 676-9633 or email us at info@eastbridge.com.

Report Summary

Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.


 

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