Employees in two-parent families of all income ranges have the highest rates of ownership of at least one voluntary product, according to the recent Eastbridge report, Employee Life Stage Segmentation - MarketVision™—The Employee Viewpoint©. Lower to Middle Income Couples are close behind two-parent families in their level of ownership.
One of the segments with the lowest ownership rates, Lower Income Single Parent Families, has the highest rates of interest in buying voluntary products. Specifically, they were more interested in purchasing long-term disability, term life and AD&D coverage than the other segments.
The 2018 Employee Life Stage Segmentation - MarketVision™—The Employee Viewpoint© report further explores how employee ownership and attitudes toward voluntary benefits, purchase, enrollment and benefit communication preferences differ across six lifestyle segments:
Employee Life Stage Segmentation - MarketVision™—The Employee Viewpoint©, a Spotlight™ Report
Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.